Prohibition on marketing mobile phone subscriptions via telephone continues

The Finnish Government wants to extend the prohibition on marketing mobile phone subscriptions via telephone. The prohibition, which was originally set for a fixed term, is proposed to be extended by three years. The Government justifies the extension by the facts that the prohibition is functioning and that misleading sales have decreased.

In accordance with the current marketing prohibition direct marketing of mobile telephone subscriptions to a consumer by telephone is only allowed upon explicit request by the consumer. The prohibition does not cover those who already are mobile phone customers of a telecommunications operator.

On 13 May 2015 the Government submitted its proposal to Parliament on continuing the telemarketing prohibition as it is and extending its term until 2018. The amendment is meant to enter into force on 2 July 2015.